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52%

Lack of staff and resources is also seen as one of the biggest barriers to sales enablement maturity as cited by 52% of salesforce.

G2 Learning Hub

66%

of customers expect companies to understand their needs and expectations.

Salesforce

Sales enablement to drive success

Equip your sales teams with the essential resources, tools, and knowledge necessary to effectively engage customers and close deals. Training should encompasses a deep understanding of product features, benefits, and competitive positioning, along with best practices for navigating each stage of the sales cycle.

It also provides insights into the needs and decision making processes. Additionally, sales enablement training hones crucial communication skills such as active listening, effective questioning, and presentation abilities. Overall, the goal is to empower sales teams with the comprehensive capabilities needed to achieve their targets and drive business growth.

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Product knowledge essentials

This is a crucial component of sales training that involves understanding the features, benefits, and unique selling points of a product or service. This knowledge allows sales representatives to effectively communicate the value of the product to potential customers, address their questions and concerns, and differentiate the product from competitors.

With Academy Point your sales team will gain the product knowledge to ultimately, empower your sales teams to confidently engage with customers and close deals more effectively.

Screenshot of a Sonos training module. The module is called Sonos Ace and shows a woman wearing large over ear headphones. Screenshot of a Sonos training module. The module is called Sonos Roam 2 and shows a woman laying down listening to music.

Delivering sales process training

Utilising Academy Point to provide training that covers best practices from managing customer interactions, presenting best fit solutions, handling objections, and negotiating finance terms.

System administrators can setup defined sales processes, sales representatives can ensure consistent, efficient, and effective sales, ultimately leading to higher conversion rates and increased customer satisfaction.

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Sales tool collaboration

Academy Point empowers sales teams with the knowledge and skills needed to effectively use various technologies and platforms that facilitate the sales process. Having structured training journeys (Training Plans) your sales team follow a step by step training programme, content is unlocked to them as they progress through the content to become highly efficient sales professionals.

A team of people are sat around a table using a laptop and notepads. The image is taken from above.

Ensuring sales targets are hit (KPI)

Academy Point enables training completions and actual sales data to be analysed, compared and reported on to ensure Key performance indicators (KPI’s) are hit, any gaps within the sales strategy are easily identified, including individual and team performance.