Kay Woodburn,
BT Business Learning Partner
BT Local business is an organisation that supports a franchise network of companies who sell BT products exclusively. These franchisees are essentially sales offices, and as such operate in a competitive and fast moving environment.
Typically a franchise could see a staff attrition rate of over 50% in a given year, contributing to a higher cost of employment and training.
To reduce the costs of induction training, increase the course attendance, and validate product and systems knowledge.
Given the costs to attend 5 days of off-site training (losing sales) and the high attrition rate (making franchisees reluctant to invest in training) the attendance at all levels of induction was poor.
Induction training is not just about the BT company, but also includes sales techniques and product knowledge. A better informed sales person sells better.
The solution was a mix of policy and software.
In order to deliver the requirements we developed and configured these functional pieces;
We had a business challenge to reduce the cost of delivering Induction training for the Local Business. Academy Point, understood our position and offered solutions that would work for the business, give a great ROI and would also engage with our new recruits. It’s a great experience working on a successful project that is delivered on time and ultimately hits the business targets
Kay Woodburn,
BT Business Learning Partner
The implementation and execution of this program through the Academy Point LMS surpassed the client’s expectations. The learning portal has gained significant recognition within this business group and across all of BT. As a result of deploying Academy Point, there has been a decrease in attrition rates and an increase in sales figures.
Training costs were reduced from £2,500 per head to £500
New hire Retention rates increased to 82%
Feedback from franchisees to BT, was extremely positive
95% completion rate of the Induction programme
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