Ensuring franchises are onboarded more efficiently

A man sat at a desk wearing headphones, operating multiple screens and watching CCTV

Who are they

BT Local business is an organisation that supports a franchise network of companies who sell BT products exclusively. These franchisees are essentially sales offices, and as such operate in a competitive and fast moving environment.

Typically a franchise could see a staff attrition rate of over 50% in a given year, contributing to a higher cost of employment and training.

The challenge

To reduce the costs of induction training, increase the course attendance, and validate product and systems knowledge.

Given the costs to attend 5 days of off-site training (losing sales) and the high attrition rate (making franchisees reluctant to invest in training) the attendance at all levels of induction was poor.

Induction training is not just about the BT company, but also includes sales techniques and product knowledge. A better informed sales person sells better.

Picture of a tablet with an open web browser showing the BT Local Business Learning Management System

The solution

The solution was a mix of policy and software.

The policy would be introduced by BT, outlining how the training would take place and mandating attendance.
The software looked at how Academy Point could use its vast features to meet the requirements.

In order to deliver the requirements we developed and configured these functional pieces;

The new learning campus, a 3D illustrated virtual environment, with “hot-spot” access to content
Enable online chat, to facilitate remote trainer and trainee conversations
Revisions of existing Learning Chapter content and layout
A new user profile created specifically for induction trainees
Management reporting to review the completed Induction learning
Enabling managers to book their staff onto Induction training and monitor their progress in real-time
Improved administration processes to support and configure the new functionality

We had a business challenge to reduce the cost of delivering Induction training for the Local Business. Academy Point, understood our position and offered solutions that would work for the business, give a great ROI and would also engage with our new recruits. It’s a great experience working on a successful project that is delivered on time and ultimately hits the business targets

Kay Woodburn,

BT Business Learning Partner

The result

The implementation and execution of this program through the Academy Point LMS surpassed the client’s expectations. The learning portal has gained significant recognition within this business group and across all of BT. As a result of deploying Academy Point, there has been a decrease in attrition rates and an increase in sales figures.

Training costs were reduced from £2,500 per head to £500

New hire Retention rates increased to 82%

Feedback from franchisees to BT, was extremely positive

95% completion rate of the Induction programme

What to know more?