Who are they

Cineworld is the second biggest cinema operator in Europe, showing movies on more than 2,000 screens across 221 sites in nine countries. They employ over 5,000 people.

The challenge

In a ‘living wage’ industry, Cineworld wanted to attract Millennials and Generation-Z’ers with star quality. The challenge was to keep them on board, then bring them quickly up to speed on the company’s way of doing things. The endgame was great people doing a terrific job, and loving it.

To cut through to an audience you need to understand what floats their boat. And we know that Cineworld’s Millennial and Generation-Z applicants are excited by the dynamic, digital world of interactive gaming and alternate reality.

Picture of a tablet with an open web browser showing the Cineworld Learning Management System

The solution

The company was keen to bring the bright sparks on board, get them interested and committed, then give them all the training and support they’d need to be brilliant ambassadors for Cineworld.

Within the Academy Point LMS we developed an eye-popping 3D interactive walk-through of a complete Cineworld cinema. It creates big screen movie magic on the small screen, with lively videos part of the mix. Applicants can explore different career paths, have their questions answered, and get a handle on what the job they’re interviewing for will be like. It’s a WOW introduction to the brand, helping ambitious applicants see Cineworld as a great place to work.

When it comes to an LMS, there’s a lot of choices that do a great job, but it’s difficult to find one that is highly customisable and suits our delivery model.

Alistair Bruce,

Online Learning Manager at Cineworld Cinemas

The result

The new fully branded LMS has had a positive impact on the recruitment experience for both new joiners and their managers, and for the company’s bottom line.

Managers are able to register new staff before their first day.
New joiners can explore behind the scenes of the cinemas and ask the questions they didn’t ask at interview.
Managers can track the induction progress of each new joiner.
New joiners feel part of the company before they even start.