A Tech21 phone case about to be put through a pressue test

Who are they

Tech21 is one of Britain’s fastest-growing tech businesses with a great story to tell. They have developed a game-changing protection material for their products, and last year the company launched a 100% biodegradable range of Eco cases for the iPhone. These innovative products are sold in stores such as Amazon and Apple, 02 and Walmart.

The challenge

Tech21 came to us to create a tailored LMS that could house their product training content to quickly bring sales staff up to speed on their products, not just In the UK, but around the world.

For us to do a great job on their Learning Management System we knew we had to immerse ourselves in the tech21 offering. It began with a workshop with the company’s training team to make sure we fully understood the product range, and could identify how to deliver the most effective online training to sales staff, wherever they are.

Picture of a smartphone with an open web browser showing the Tech21 Learning Management System

The solution

We came out of the workshop with a clear picture of what we had to do:

Create a dynamic and exciting portal that would entice sales staff to learn all they could about the new technology and different products.
Give them everything they’d need online and on mobile devices: training, sell sheets, video and learning content.
Deliver it all in multiple languages for use anywhere in the world.
Personalise the content to individuals and the different retailers. This was key, as each retailer sells a unique range of the products and some have exclusives. The training would relate directly to the product line a particular retailer carries.

The system allows us to deploy content in multiple languages, which has led engagement in countries which are often hard to reach, making it a valuable part of the tech21 strategy in emerging markets.

Paul O’Sullivan,

Global Training Manager at tech21

The result

The tailored Academy Point LMS is now being used by more than 30,000 sales staff across the globe, anywhere tech21 cases are sold.
Regional managers can quickly enrol retailers into the training system when taking on a new distributor.
Tech21 now have a direct channel to retailers and their customer-service staff.
The learning portal and content is now available in Spanish, French, German and English.